BDE @ AP

Key Roles & Responsibilities

• Market Development & Onboarding
• Scout, shortlist, and select potential candidates for onboarding as Fresh
  

• Conduct viability assessments of prospective partners and ensure alignment
  

• Infrastructure & Branding
• Finalize property/location for FDs/HHPs in coordination with stakeholders.
• Facilitate shop branding and ensure creation of chilling spaces/infrastructure
  

• Consumer & Retailer Activation
• Execute product sampling activities, coupon distribution, and other awareness
  

• Drive consumer engagement initiatives in assigned geographies.
• Retail Network Creation
• Establish a proper retail network in the assigned territory before the
  

• Ensure that the network is mapped, activated, and aligned to support future
  

• Stabilization & Handover
• Post-launch, work closely with the respective FD/HHP for 1–2 weeks to
  

• Provide support in initial supply chain, order-taking, and retailer servicing
  

• Hand over the FD/HHP to the respective sales team for further nurturing and