Bajaj Capital Hiring For Marketing Manager @ Bangalore Location

Company Name: Bajaj Capital Ltd

About Company:

Being one of India's premier investment companies, we found our purpose in helping people protect & grow their wealth. Here at Bajaj Capital Limited, we offer personalized investment solutions to individual investors, Non-Resident Indians (NRIs) & High Net worth clients, among others.

Over the last 60 years, we have secured more futures & helped create more millionaires than any other firm in India. But our true pride lies in the trust that our clients show in us. It is our deep personal relationship with each client that sets us apart.

Role : Marketing Manager BTL Activities
Location: ChennaiExperience: 5+ years in BTL/Field Marketing

Employment Type: Full-Time
Industry: BFSI / NBFC / Pharma / Educational Course / Jewellery Retail IndustrySalary: Based on experience

Job Summary

We are seeking an experienced and passionate Marketing Manager BTL Activities to lead and manage on-ground marketing campaigns, activation of new clients , and brand promotions. The ideal candidate should have a proven track record in planning and executing impact field marketing strategies that drive customer engagement and lead generation.

Key Responsibilities

• Plan and execute various Below-The-Line (BTL) campaigns including : Mall activities, Roadshows and residential campaigns, Society engagements, Retail tie-ups and branding, Petrol pump .
• Manage vendor relationships, logistics, and on-ground teams
• Generate leads and ensure accurate data capture and reporting in CRM
• Work closely with the sales and brand teams to align marketing strategies
• Maintain campaign MIS, ROI tracking, and post-campaign reports
• Ensure timely approvals, budgets, and compliance with branding guidelines

Key Skills & Qualifications

• Bachelor's degree
• 5+ years of experience in BTL/field marketing roles
• Strong communication and people management skills
• Ability to manage vendors simultaneously
• Result-driven with analytical capabilities
• Proficiency in MS Excel, PowerPoint, and basic CRM tools

Why Join Us?

• Opportunity to lead high-impact brand campaigns
• Dynamic work culture and fast growth environment
• Competitive compensation and performance-based incentives