B2C Performance Marketing Manager - Upto 25 LPA

Job Description

We're hiring for a seed-funded e-commerce startup backed by a leading VC. Role & Responsibilities: Prior experience in driving user execution through digital marketing campaigns. - Drive user acquisition and retention strategies using platforms like Google Ads, Meta (Facebook, Instagram), SEM, and other digital channels. - Implement innovative growth hacks to rapidly scale customer acquisition and engagement. - Manage end-to-end marketing campaigns, from conceptualization and execution to performance tracking and optimization. - Analyze campaign performance data meticulously using analytics platforms (Google Analytics, Mixpanel, etc.) to derive actionable insights. - Develop creative experiments, quickly iterate, and scale the winning strategies. - Collaborate closely with the product and tech teams to optimize the user funnel and enhance customer journeys. - Own critical growth metrics, focusing particularly on acquiring new users and driving at least three transactions per user. Ideal Candidate: - Minimum 3-6 years of hands-on experience in B2C digital marketing, specifically performance marketing. - Proven experience managing campaigns across SEM, Google Ads, Meta Ads, and other key digital platforms. - Expert in analytics platforms with strong data-driven decision-making capabilities. - Creative problem-solver who thrives in experimenting with new ideas and unconventional growth hacks. - Comfortable with ambiguity, fast-paced environments, and willing to roll up your sleeves to execute across various functions. - Self-motivated, result-oriented, and passionate about driving growth through innovative strategies. Show more Show less