B2B Marketing Manager in Mumbai

Yangpoo University Partners

0 years

0 Lacs

Mumbai Metropolitan Region

Posted:6 days ago| Platform:

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Skills Required

marketing messaging content design drive outreach crm seo retargeting mentoring learning

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Execute integrated B2B marketing campaigns aligned to business goals
Build funnels to generate and nurture qualified institutional leads
Tailor messaging for CXOs, Deans, VCs, L\&D Heads, and decision-makers
Lead multi-channel campaigns including email, LinkedIn, webinars, events, and paid ads
Track CPL, MQL, ROI, and campaign performance via dashboards
Create impactful decks, brochures, case studies, and emailers with content and design teams
Ensure consistent brand narrative and tone across channels
Manage institutional participation in conferences, webinars, and roundtables
Drive co-branded outreach with academic and corporate partners
Optimize CRM, email workflows, and lead nurturing with the sales team
Monitor SEO, SEM, and retargeting for B2B visibility

About Company: Yangpoo is a leading global mentoring and university representation company that represents leading IVY League universities in India and manages their admission assistance and marketing initiatives. Yangpoo works very closely with individual learners and companies to identify their learning needs & gaps and provides online & offline programs that help learners stay relevant in this ever-changing digitally transforming world.

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