Job
Description
As a Generalist B2B SaaS Marketer at MarianaAI, your role will involve developing and executing marketing strategies in collaboration with the sales and product teams. Your primary responsibilities will include: - Content marketing: Managing the creation of various marketing resources such as blogs, white papers, case studies, and presentations to effectively communicate the value of the solutions provided by MarianaAI. - Campaign Management: Developing and implementing comprehensive marketing plans across different channels like digital, social media, email, content marketing, and events. - Performance Marketing: Tracking and evaluating the performance of marketing campaigns, deriving insights, and measuring them against predefined goals. - Product Marketing: Analyzing market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly. - Sales Enablement: Working closely with the sales team to align marketing strategies with sales objectives, ultimately increasing lead generation and conversion rates. - Event Marketing: Participating in organizing events and conferences to enhance brand awareness and generate leads. - Building relationships with key industry players, agencies, and vendors. Qualifications required for this role include: - Experience in digital marketing, content creation, and campaign management. - Bachelor's degree in Marketing or a related field (an MBA is preferred). - 5-7 years of experience in a marketing role within a B2B SaaS startup. - Proven track record of successfully executing marketing campaigns and launching SaaS products. - Strong grasp of user segmentation, customer personas, and market research. - Excellent communication, analytical, and problem-solving skills. - Ability to collaborate effectively in a fast-paced startup environment. As a Generalist B2B SaaS Marketer at MarianaAI, your role will involve developing and executing marketing strategies in collaboration with the sales and product teams. Your primary responsibilities will include: - Content marketing: Managing the creation of various marketing resources such as blogs, white papers, case studies, and presentations to effectively communicate the value of the solutions provided by MarianaAI. - Campaign Management: Developing and implementing comprehensive marketing plans across different channels like digital, social media, email, content marketing, and events. - Performance Marketing: Tracking and evaluating the performance of marketing campaigns, deriving insights, and measuring them against predefined goals. - Product Marketing: Analyzing market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly. - Sales Enablement: Working closely with the sales team to align marketing strategies with sales objectives, ultimately increasing lead generation and conversion rates. - Event Marketing: Participating in organizing events and conferences to enhance brand awareness and generate leads. - Building relationships with key industry players, agencies, and vendors. Qualifications required for this role include: - Experience in digital marketing, content creation, and campaign management. - Bachelor's degree in Marketing or a related field (an MBA is preferred). - 5-7 years of experience in a marketing role within a B2B SaaS startup. - Proven track record of successfully executing marketing campaigns and launching SaaS products. - Strong grasp of user segmentation, customer personas, and market research. - Excellent communication, analytical, and problem-solving skills. - Ability to collaborate effectively in a fast-paced startup environment.
