5 User Segmentation Jobs

As a Senior User Engagement Analyst, you will utilize your background in psychology and expertise in user behavior models, such as Nir Eyal's Hook Model, to drive deeper and more meaningful user engagement. Your role will involve collaborating with cross-functional teams to analyze user behavior, identify habit-forming patterns, and develop product strategies that enhance user retention. Your responsibilities will include analyzing user behavior to pinpoint friction points, triggers, and moments of delight in the user journey. By applying psychological principles and the Hook Model, you will optimize user retention and habit loops. Additionally, you will design and conduct A/B tests, user surveys, and behavioral experiments to assess engagement strategies. Working closely with Product, Design, and Marketing teams, you will translate behavioral insights into actionable product improvements and feature recommendations. You will also be responsible for creating dashboards and reports that communicate compelling, data-driven narratives about user engagement while upholding ethical behavior design practices. To excel in this role, you should possess at least 3-5 years of experience in user behavior analysis, product analytics, or behavioral science, ideally within a digital product environment. A degree in Psychology, Behavioral Science, Cognitive Science, or a related field is required, with advanced degrees being a plus. Your expertise in the Hook Model and other behavior change frameworks, hands-on experience with analytics tools, and strong grasp of experimental design and user segmentation will be beneficial. Effective communication skills are essential for distilling complex behavior patterns into actionable insights. A genuine interest in creating human-centered, ethical digital experiences that foster habit-forming behaviors is crucial for success in this role. Desirable qualifications include experience collaborating with UX/UI teams, a background in behavioral product design or gamification, and familiarity with mobile and web app engagement metrics. Join our team of passionate and forward-thinking individuals who prioritize curiosity, experimentation, and empathy. We are committed to creating engaging digital experiences that are not only sticky but also meaningful and respectful of users" time and attention.,

About the Role: Were looking for a sharp, experienced, and hands-on MarTech Strategy Specialist with 5+ years of experience in CEP platforms like CleverTap, MoEngage, and Braze. If you&aposve built campaign strategies, configured user journeys, and collaborated across teams to deliver scalable lifecycle programs, this role is for you. This is a critical, high-impact position at Attributics, where you&aposll be part of the core team shaping marketing operations and customer engagement strategy for high-growth clients. Key Responsibilities: Lead strategy, planning, and execution of multi-channel marketing campaigns (Push, Email, WhatsApp, In-App, SMS) using CleverTap, MoEngage, and Braze Architect user journeys and lifecycle strategies that drive acquisition, engagement, retention, and reactivation Own configuration and governance of segments, events, user properties, and campaign rules within these CEPs Collaborate with growth, product, and engineering teams to translate business goals into structured campaign flows and automations Act as an internal subject matter expert on CEP tools, staying updated with the latest capabilities and best practices Requirements: 5+ years of hands-on experience with CleverTap, MoEngage, or Braze Proven experience in strategizing and executing campaigns across lifecycle stages and digital channels Strong understanding of user segmentation, event-based targeting, and real-time personalization Ability to work independently and manage projects across multiple stakeholders Excellent verbal and written communication Nice to Have - Prior agency or consulting experience in campaign operations or lifecycle marketing Experience working with engineering teams on data instrumentation Familiarity with marketing attribution models and retention metrics (LTV, churn, etc.) What We Offer: Competitive salary and performance-linked incentives Work alongside a high-caliber team across MarTech, data, and growth Opportunity to shape the campaign engine at a fast-growing MarTech startup 5-day work week Informal dress code and flexible hours Snacks, coffee, and a fun office vibe About Attributics Attributics helps brands personalize and optimize all consumer touchpoints to improve user engagement, retention, and lifetime value. It&aposs the only solution built to address the needs of retention and growth teams, combining audience analytics, deep segmentation, multi-channel engagement, and automation in one platform. What makes us different A full-stack solution with AI-powered customer journey orchestration, real-time analytics, and personalization all in one dashboard. We work with leading brands to help them get more from every user. Show more Show less

As a Customer Retention Specialist, your primary responsibility will be to stay updated on competitor movements, strategies, offers, and ground activities in order to effectively counter and prevent customer loss. You will be required to analyze data sets and trends to define user segments and implement timely changes to ensure that these segments remain relevant and up-to-date. Additionally, you will be responsible for bucketing user segments and developing personalized communication strategies to enhance user engagement and retention through journey automation using CleverTap. To qualify for this role, you should possess a Master's or equivalent degree in Mass Media or Communications, along with 4-6 years of experience in a Customer Retention role. Hands-on knowledge of campaign planning and execution is essential, and experience in the Gaming Industry or Consumer Tech sector would be highly preferred. Proficiency in managing CleverTap and utilizing the tool for automating communication journeys is a must. Furthermore, you should have a strong understanding of customer segments and motivators to effectively carry out your responsibilities.,

eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,

About This Role Bounteous x Accolite is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today's complex challenges and tomorrow's opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are looking for an innovativeSenior Braze Developerto join our team. This role requires experience with end-to-end campaign operational models utilizing Braze in conjunction with other technologies within an overarching MarTech stack. The Senior Braze Developer serves as a trusted advisor to our clients on Braze best practices and its growing number of capabilities to address marketing campaign requirements. Information Security Responsibilities Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.) Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information Roles and Responsibilities Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. - Develop, execute, and lead email, push, and SMS lifecycle marketing programs to achieve target business KPIs. Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results. Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment. The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas. Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery. Ability to handle API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center. Implementing or hands-on with IP-warmup, Migration campaigns is necessary. Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows. Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages. Ability to work independently and work directly with Marketing teams Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results. Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems. Preferred Qualifications 4+ years experience working hands-on in Braze Marketing automation implementations, ideally involving integrations with Braze core and other platforms. Expertise in Braze marketing platform; Braze Certification preferred Experience in Data model design Expertise in Campaign Orchestration Life cycle programs and personalization Expertise in Marketing data optimization and List cleansing Understanding of data security and privacy technologies Experience in Data optimization and Hygiene Experience in Personalization in campaigns with Liquid/API trigger fields Good Business understanding of Digital Marketing Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript Excellent communication skills Being able to work in teams, manage them and adopt to the current process is necessary. A creative problem-solver