B2B Email Ma.rketing Executive

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About the Role

results-driven Email Marketing Specialist

You'll be the go-to expert for planning, executing, and optimizing email campaigns that generate measurable ROI and accelerate business growth.

Your Key Responsibilities

• Design & launch targeted

  B2B email campaigns

  for lead generation.
• Create

  nurture sequences, drip campaigns & promotional workflows

  .
• Segment audiences by buyer persona & sales funnel stage.
• Partner with

  sales & content teams

  to craft high-converting messaging.
• Run

  A/B tests

  on subject lines, CTAs & content.
• Track campaign performance:

  open rates, CTR, conversions & ROI

  .
• Maintain list quality, deliverability & compliance (

  GDPR, CAN-SPAM

  ).
• Share insights & reports to improve future campaigns.

What We're Looking For

B2B email marketing & lead generation

HubSpot, Mailchimp, ActiveCampaign, MoEngage, etc.

segmentation, lead nurturing & CRM systems

Ability to guide or create compelling B2B content.

email KPIs & compliance standards

Bonus Skills

SaaS or IT services marketing

Basic design/HTML knowledge (Canva, BeePro, CSS).

webinars, landing pages & lead magnets

What We Offer

email marketing function

A performance-driven & collaborative environment.

Competitive salary + bonuses.

fast-paced IT services company

How to Apply

If building impactful campaigns excites you, we'd love to connect!

resume + portfolio/performance summary

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