B2B Content Strategist

B2B Content Strategist

Requirements

RESPONSIBILITIES

• Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders
• Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement
• Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives
• Perform market research to identify content needs, trends, and opportunities that align with our business goals
• Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines
• Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders
• Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value
• Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies
  

Requirements

• Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector
• Strong understanding of SEO best practices and keyword research methods
• Experience in developing and executing content strategies for LinkedIn is an added advantage
• Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives
  

Benefits

• Work from home