Company Description TBC Consulting (formerly The Brand Cocktail) is an 8-year old marketing & brand consulting agency leading in B2B Marketing. With a team that has served 85+ clients in industries like sports, logistics, hospitality, DeepTech, and more, TBC Consulting is known for delivering top-notch work. The agency operates globally with clients from India, Australia, and UAE, with an established B2B-first marketing presence. Role Description This is a full-time on-site role for a Performance Marketing Specialist located in Noida. The Specialist will be responsible for strategizing, executing, and scaling paid marketing campaigns, executing day-to-day performance marketing tasks, analyzing market research data, developing and implementing lead generation strategies for clients across different industries. We’re hiring a Performance Ads Specialist to manage and build Meta, LinkedIn, Google, and YouTube paid ad strategy across varied industries like Interior Design, Logistics, Sports, Franchises etc. What You’ll Do: Own the full lifecycle of all Meta, Google, LinkedIn and YouTube campaigns worldwide with focus on Lead Generation and maximising conversions. Optimize & Scale: Relentlessly test, iterate, and scale winning campaigns for strong ROAS and efficient spend. Creative Insights: Translate performance data into clear creative briefs for design and content teams. Technical Integration: Ensure flawless implementation of Pixel, CAPI, Merchant Center, and YouTube Tags, managing feed quality. What You’ll Bring: 3+ years hands-on experience in Meta, Google, and YouTube ads ideally in B2B Lead Generation Advanced skills in Google Ads, Meta Business Suite, GTM, GA4, and YouTube Ads Manager. Exceptional analytical and strategic mindset. Comfortable with handling multiple brands and multiple ad accounts Familiarity with TikTok, Snapchat, Pinterest is a plus If you're looking to drive 10X growth for hardcore B2B businesses through lead generation and want to work in a fast-paced environment to skyrocket your career, Apply Now!