AVP Marketing

Role & responsibilities

• Lead the development and execution of comprehensive brand publicity strategies to enhance visibility and recognition in the B2B SaaS market.
• Foster cross-functional collaboration to ensure cohesive brand messaging across all marketing channels, while seeking strategic partnerships and collaborations to elevate brand exposure.
• Manage the entire lifecycle of B2B marketing campaigns, from conceptualization to execution, optimizing for customer acquisition and engagement specific to the SaaS industry including automations.
• Utilize data analytics and A/B testing to refine campaign strategies, aiming for maximum return on investment and effectiveness in a competitive marketplace.
• Design and implement targeted email marketing initiatives tailored to B2B audiences, focusing on lead nurturing, customer retention, and personalized content strategies to improve engagement rates.
• Oversee social media marketing efforts tailored to the B2B sector, creating platform-specific content that enhances brand awareness and fosters meaningful engagement with a professional audience.
• Produce high-quality, SEO-optimized content across various channels, including websites, blogs, and email campaigns, crafted to engage and convert the B2B audience while improving organic search rankings.
• Analyze social media trends and performance metrics within the B2B SaaS landscape, adjusting strategies to capitalize on growth opportunities and maintain a competitive edge

Preferred candidate profile

• Experience in marketing for B2B SaaS company is must with a focus on growth marketing, brand management, or digital marketing.
• Proven track record of successfully executing marketing campaigns and driving measurable results.
• Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills.
• Proficiency in marketing automation platforms, email marketing tools, social media management tools, and analytics platforms.
• Creative thinker with a passion for innovation and staying up-to-date with industry trends. Ability to work independently and collaboratively in a fast-paced environment.