Job
Description
Role Overview: Cvent is a leading meetings, events, and hospitality technology provider with a global presence and a strong emphasis on fostering intrapreneurship among its employees. As a part of the team, you will play a crucial role in developing and executing audience segmentation strategies, partnering with various teams to redefine engagement, and driving continuous improvement through testing and experiments. Key Responsibilities: - Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and data sources - Partner with global product marketing, demand generation, field marketing, and internal sales teams to drive engagement for specific audiences - Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms - Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts - Incorporate AI-driven insights into audience identification and engagement strategies - Monitor audience coverage, utilization, and engagement; identify optimization opportunities and report on audience KPIs - Ensure compliance with global privacy laws and frameworks, including audience suppression and opt-out best practices - Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization Qualifications Required: - Bachelor's degree in marketing, Business, Data Analytics, or related field. MBA preferred - 10-12 years of experience in audience management, CRM strategy, or data-driven marketing (B2B preferred) - Strong expertise in segmentation, targeting, personalization, and ABM (Account-Based Marketing) - Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar) - Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities - Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices - Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership Additional Company Details: Cvent values diverse perspectives and fosters a culture that celebrates differences while building on shared connections. The company emphasizes intrapreneurship, empowering employees to think and act like individual entrepreneurs. Cvent is at the forefront of transforming the meetings and events industry through innovative technology that powers human connection. Role Overview: Cvent is a leading meetings, events, and hospitality technology provider with a global presence and a strong emphasis on fostering intrapreneurship among its employees. As a part of the team, you will play a crucial role in developing and executing audience segmentation strategies, partnering with various teams to redefine engagement, and driving continuous improvement through testing and experiments. Key Responsibilities: - Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and data sources - Partner with global product marketing, demand generation, field marketing, and internal sales teams to drive engagement for specific audiences - Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms - Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts - Incorporate AI-driven insights into audience identification and engagement strategies - Monitor audience coverage, utilization, and engagement; identify optimization opportunities and report on audience KPIs - Ensure compliance with global privacy laws and frameworks, including audience suppression and opt-out best practices - Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization Qualifications Required: - Bachelor's degree in marketing, Business, Data Analytics, or related field. MBA preferred - 10-12 years of experience in audience management, CRM strategy, or data-driven marketing (B2B preferred) - Strong expertise in segmentation, targeting, personalization, and ABM (Account-Based Marketing) - Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar) - Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities - Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices - Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership Additional Company Details: Cvent values diverse perspectives and fosters a culture that celebrates differences while building on shared connections. The company emphasizes intrapreneurship, empowering employees to think and act like individual entrepreneurs. Cve
