Asst Brand Manager- Zo Trips

What You ll Do

• Build and own Zo Trips brand presence:

  Manage and grow our digital footprint across platforms, including social media, content, partnerships, and community channels.

• Shape stories that inspire travel:

  Work with designers, writers, and video teams to create content that captures the soul of Zo Trips- immersive, fun, and real.

• Run campaigns end-to-end:

  From ideation and creative direction to execution and reporting, lead marketing campaigns that drive bookings, engagement, and brand love.

• Manage UGC, website, and social content (photos/videos):

  Work with trip leaders, internal teams, travellers, and stakeholders to collect images, testimonials, and media for marketing communications.

• Collaborate across teams:

  Partner with Growth, Operations, and Community teams to design go-to-market strategies for upcoming trips and experiences.

• Oversee communication consistency:

  Ensure every touchpoint, from Instagram captions to WhatsApp broadcast channel, reflects Zostel s voice and vibe.

• Engage and grow the community:

  Build strong relationships with travellers, creators, and partners through online and offline activations.

• Track what works:

  Measure campaign performance, engagement, and growth metrics. Use data to iterate, improve, and scale impact.

• 2 3 years of experience in brand, marketing, or communications, preferably in travel, lifestyle, or D2C brands.
• A strong sense of storytelling, you know how to turn an idea into an emotion that moves people.
• Hands-on experience with social media strategy, content calendars, and influencer or community marketing.
• A creative brain + analytical heart, you love brainstorming but also care about metrics.
• Comfortable with fast-moving environments, quick turnarounds, multiple stakeholders, and high ownership.
• Collaborative by nature. You re someone who thrives on working with creative, growth, and ops teams.
• A personal love for travel, culture, and experiences, which shows in how you think and create.

Why You ll Love Working Here

• You ll get to work with one of India s coolest travel brands with a global community of explorers.
• Hybrid work model, freedom to travel, work, and create from anywhere.
• A creative, high-energy team that s as passionate about ideas as it is about adventures.
• Real ownership, real impact- your ideas will directly shape how India travels.