Associate Vice President Marketing

Winjit Technologies is seeking a dynamic and experienced AVP Marketing to lead our marketing efforts and drive the company's growth in the technology industry. The ideal candidate will possess a deep understanding of technology trends and innovations, coupled with a proven track record in developing and executing successful marketing strategies in the technology sector.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote Winjit Technologies' products and services within the technology industry.
• Conduct market research and analysis to identify emerging trends, customer needs, and competitive landscape.
• Collaborate with cross-functional teams to develop compelling marketing collateral, including website content, sales presentations, case studies, and whitepapers.
• Drive brand awareness and thought leadership initiatives through targeted marketing campaigns, events, and industry partnerships.
• Manage digital marketing initiatives, including SEO, SEM, email marketing, and social media to generate leads and engage with the target audience.
• Lead the development and execution of content marketing strategies to establish Winjit Technologies as a trusted authority in the technology space.
• Monitor and analyze marketing performance metrics to track the effectiveness of campaigns and optimize strategies for maximum impact.
• Stay abreast of industry trends, competitive developments, and emerging technologies to identify new opportunities for growth.
• Build and maintain strong relationships with key stakeholders, including clients, partners, industry influencers, and media outlets.
• Provide leadership, mentorship, and guidance to the marketing team to foster a culture of innovation, collaboration, and continuous improvement.

Qualifications:

• Bachelors degree in marketing, Business Administration, or a related field. Preferred from tier 1/tier 2 college/university.
• Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role within the technology industry.
• Proven track record of developing and implementing successful marketing strategies in the technology sector, preferably in software solutions or IT services.
• Strong understanding of technology trends and innovations, with the ability to translate technical concepts into compelling marketing messages.
• Demonstrated expertise in digital marketing channels, including SEO, SEM, email marketing, and social media.
• Excellent communication skills, with the ability to articulate complex ideas clearly and concisely.
• Strategic thinker with a results-driven mindset and the ability to drive initiatives from concept to execution.
• Strong analytical skills and proficiency in marketing analytics tools to track and measure campaign performance.
• Leadership qualities with the ability to inspire and motivate teams to achieve common goals.
• Entrepreneurial mindset with a passion for innovation and driving business growth in a fast-paced environment.