AVP - Account Based Marketing

Role & responsibilities

The ABM will be responsible for developing and executing highly targeted, data-driven marketing campaigns to engage high-value enterprise accounts. This role requires close collaboration with Sales, SDRs, and Customer Success teams to ensure accounts are nurtured, warmed, and primed for conversion.

• Develop & Execute ABM Strategies Design and implement personalized, data-driven marketing campaigns targeting high-value enterprise accounts. Ensure alignment with business goals by leveraging 1:1, 1:Few, and 1:Many ABM approaches, focusing on pipeline acceleration and revenue impact.
• Cross-Functional Collaboration Work closely with Sales, SDRs, Product Marketing, and Customer Success teams to create a seamless journey for target accounts. Establish a structured feedback loop with sales to refine messaging, targeting, and campaign execution based on real-time insights.
• Intent Data & AI-Driven Insights Utilize AI, predictive analytics, and intent data (e.g., 6sense, Bombora, Demandbase) to identify and prioritize accounts showing high purchase intent. Leverage firmographics, technographics, and behavioral signals to craft hyper-personalized outreach strategies.
• Technology & Automation Leverage intent platforms mentioned above, along with ABM platforms (e.g., Terminus, Marketo, Drift) to execute scalable, data-driven campaigns. Work with teams to integrate CRM, marketing automation, and AI-driven analytics to track engagement, intent signals, and campaign effectiveness, ensuring a seamless handoff between marketing and sales teams.
• Multi-Channel Engagement Execute a cohesive and personalized multi-channel approach across LinkedIn, programmatic ads, executive roundtables, targeted email sequences, personalized direct mail, and high-value content distribution. Ensure touchpoints are timed and sequenced to drive engagement at different buying stages.
• Stakeholder Engagement Develop detailed account maps identifying key decision-makers, influencers, and buying committees. Create tailored engagement plans to address specific pain points, leveraging customized messaging and value-driven interactions to build credibility and influence purchasing decisions.
• Measure & Optimize Performance Define and track ABM-specific KPIs, including engagement rates, pipeline contribution, deal velocity, and revenue impact. Use closed-loop reporting to assess campaign effectiveness and optimize in real time, ensuring a data-driven approach to scaling successful initiatives.
• Scale & Expand Develop a structured ABM playbook for replicating success across different enterprise segments, verticals, and geographies. Standardize best practices, workflows, and measurement frameworks to ensure scalability while maintaining a high level of personalization.

Preferred candidate profile

• Bachelors degree in marketing, Business Administration, Data Analytics, or a related field; MBA preferred.
• 10+ years of experience in marketing, revenue operations, or ABM, with at least 3 to 5 years in a leadership role.
• Strong expertise in CRM platforms (Microsoft Dynamics or equivalent) and marketing automation tools (Marketo, HubSpot, etc.).
• Exceptional analytical skills with a deep understanding of marketing and sales data, KPIs, and revenue metrics.
• Proven experience in demand generation and ABM strategies targeting enterprise-level accounts.
• Expertise in data analytics tools such as Power BI, Tableau, or Excel, with the ability to design and interpret complex dashboards.
• Hands-on experience in working with data teams to ensure accuracy, consistency, and usability of data pipelines.
• Strong project management skills, with the ability to collaborate effectively across IT, development, and marketing teams.

Interested candidate can share updated resume at alpana@netcomlearning.com