Associate Relationship Manager-MEL

The role of Associate Relationship Manager-Micro Enterprise Loan (MEL) in the Rural Banking department involves deepening relationships with Rural Banking accounts and providing excellent service to customers. You will work closely with the Relationship Manager to identify business owners and entrepreneurs in the designated catchment area, assess their business loan requirements, and drive client acquisition. Your responsibilities include mapping household needs in villages, conducting end-user checks post loan disbursal, and achieving group loan booking targets. You will be expected to evaluate client needs, explore cross-selling opportunities, and contribute to increasing liabilities business in Rural markets through lead generation and account opening. Achieving individual and branch sales goals, promoting online banking, and ensuring high collections efficiency are also key aspects of this role. Maintaining accurate documentation, coordinating with operations officers, and ensuring compliance with bank requirements are essential responsibilities. Additionally, you will conduct field audits, customer verifications, and gather market intelligence to track competitor practices. Your role may involve recommending process improvements to enhance service efficiency and quality. Supporting the implementation of livelihood advancement and community development initiatives will also be part of your responsibilities. The ideal candidate for this position should hold a graduation degree in BA, BCom, BSc, BBA, BCA, BE, BTech, or any other relevant field. Previous experience of 0 to 1 year in branch banking is preferred. If you are passionate about building customer relationships, driving business growth in Rural markets, and contributing to the overall success of the organization, this role offers a rewarding opportunity to make a meaningful impact.,