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Associate Product Marketing Manager D2C

Associate Product Marketing Manager D2C

Digit Insurance

3 - 7 years

10 - 14 Lacs

Bengaluru

Posted:1 month ago| Platform:

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Skills Required

Product Marketing product research product lifecycle processes market research product development lifecycle data analytical competitive analysis

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key responsibilities: Assess current competitor offerings & opportunities for differentiation Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch Collaborate closely with engineering, marketing, and UW teams on the development, QA, and release of products Continuous analysis of the business. Lead tech integrations for launching and improving product Set up the customer journey and processes In short, track and grow the web sales business through analytics, product feature changes and maintaining the health of the customer journeys through continuous improvements. Required Skills: Strong analytical skills Collaborative attitude and good time management 3-5 yrs experience overseeing all elements of the product development lifecycle Experience in growing an online business from scratch will be preferred.

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Associate Product Marketing Manager D2C