Associate Product Marketing Manager

Capillary offers an intelligent loyalty and customer engagement platform that enables brands to delight customers across their purchase journey during acquisition, analysis, insights, and activations. Over 400 marquee brands across the US, Middle East, SEA, and India trust Capillary to unlock maximum customer retention potential. With over 650 million consumers and 120,000 stores on the platform, Capillary handles over 100 million consumer communications every day and 300 million loyalty transactions per month. Capillary is continually innovating to find new ways for brands to make their consumers" lives easier and experiences memorable. The company is backed by prominent investors like Warburg Pincus, Sequoia Capital, Norwest Venture Partners, Qualcomm Ventures, and American Express Ventures. Some interesting facts about Capillary: - The products power 250K POS terminals stores across the globe. - The code touches 650M end customers in 35 countries. - Campaigns product can reach out to the whole of South India's population in a few hours. - Loyalty products process transactions of ~$10B annually. - Commerce Platforms process a GMV of INR 30 Crores/day. Capillary is looking for individuals who are interested in working with high-scale, multi-tenant systems that provide real value to retailers. The company values building real web applications that work across multiple channels and devices. Capillary's team consists of driven, highly technical, and highly motivated individuals. The ideal candidate should have an entrepreneurial mindset and a strong background in developing complex web experiences that are rich, responsive, and interactive. **Roles and Responsibilities:** The Product Marketing Manager at Capillary will be responsible for go-to-marketing activities, thought leadership content, and ultimately driving customer growth. This role involves being at the intersection of Brand marketing and product teams to execute on the product strategy and drive the tactics needed for success in sales and marketing. The Product Marketing Manager will partner closely with sales, product management, and marketing to build go-to-market strategies. It is crucial for this role to have domain and product expertise to develop product positioning, messaging, and content that differentiates Capillary in the market. **Your day-to-day Activities:** - Act as the primary thought leader for the products and lead cross-functional integrated campaigns - Plan the launches of new releases and manage the cross-functional implementation of the plan - Create compelling content like product presentations, blog content, and industry reports - Understand buyer personas and influencers to develop effective enablement content for sales channels **Job Requirement:** - 2+ years of experience in intelligent marketing automation platforms is preferable - Proven experience marketing to large enterprises buyers - 8+ years of product marketing experience in enterprise SAAS - Experience working in a startup, multi-product, and multinational company environment - Passion for understanding the market and translating that expertise into actionable go-to-market plans - Strong writing background for creating use cases, solutions, whitepapers, and research reports - Team player with excellent people and management skills - Self-starter, collaborator, and strategic thinker with adaptability.,