Job Description

About The Role eClerx OPERATIONS You will join a business that delivers continuous innovation and new business capabilities that meet and redefine the digital era's needs. You can transform the technology infrastructure of clients spanning around the globe, including top Fortune 100 companies. The MediaOps Instrumentation SME is responsible for planning and execution of Instrumentation (Tagging) projects for clients, creating new Tags and ensuring Tags are implemented as per the project requirements. Some key responsibility includes-. Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns Translate business requirements into technical specs for the technical team to implement/update the tags Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows Submit tag requests in project management workflow with requirements and provide use cases to the technical team. Review requirements and priorities for the backlog Coordinate and support troubleshooting of issues arising from instrumentation Work with the technical team to document tag firing conditions and support maintenance Validate tag post-implementation. Validate data accuracy in third-party tools vs. in-house analytics tools. Identify existing instrumentation in an in-house tool for data gap analysis Technical Skills: Minimum 4+ years of experience working for paid media projects and instrumentation projects Good understanding of the instrumentation process and various tags implementation process Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.) MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Good to have: Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust Basic Qualifications: Should have approximately 4+ years of overall work experience Working knowledge of instrumentation/ Tagging Should have project/program management experience Bachelor's degree