Associate - organic media

About the job

We are looking for a Paid Social Media Executive the ability to analyze data, structure campaigns and provide optimization solutions. The ideal candidate should have excellent communication skills, should be a quick problem solver and should have the ability to translate business needs into easily manageable tasks with quick implementation.

Key Responsibilities:

• Having a strong background in paid social campaign management, technology platforms, direct marketing experience

• Manage the day-to-day handling of all paid social media channels such as LinkedIn, Facebook, Instagram, etc., and adapting strategies to suit different channels

• Develop creative and engaging social media strategies

• Develop, launch, and manage new campaigns for brand promotion and conversion

• Monitor, track, analyze and report on performance on social media platforms using internal client tools

• Leverage cross channel approach for performance improvement

• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity

• Analyze competitor activity on social media

• Optimize the social media campaigns to achieve targets set by the client

• Manage the budget allocation & pacing for all social media campaigns

• Encourage collaboration across teams and departments

• Regularly liaise with clients via email or calls

Qualifications:

• 2+ years of experience in Social Media Marketing

• Bachelor’s degree in a related field is a plus

• Any certifications in Facebook/LinkedIn Marketing would be a plus

Requirements:

• Ready to work from office in Gurgaon

• Ready to work on high priority tasks and deadlines

• Proven skills in running paid campaigns on Social platforms like Facebook, LinkedIn, etc.

• Good project management skills with proven ability to complete complex projects on time.

• A deep understanding of the key metrics and levers available to drive performance marketing optimizations

• Understanding of Audience overlap and minimizing the impact of the same.

• Knowledge of creating custom audiences

• Have an eye for creative and social marketing trends

• High-level proficiency in MS Excel, PowerPoint, and Word