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Associate Marketing Manager / Marketing Manager (B2B)

Associate Marketing Manager / Marketing Manager (B2B)

iSchoolConnect

2 years

2 - 4 Lacs

noida

Posted:5 hours ago| Platform: GlassDoor logo

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Skills Required

marketing ai enrollment communication crm recruitment drive collaboration development content database management budgeting agile

Work Mode

Remote

Job Type

Part Time

Job Description

About Us

EDMO is an AI-driven online admissions platform designed to help colleges and universities achieve their enrollment goals. Our platform streamlines operations, personalizes student communication, and increases lead conversions. By integrating with your CRM, EDMO's AI plugin provides the precision needed for more effective student recruitment, saving you time and resources. Our mission is to Transform Institutions to Empower Student Success.

Website - https://goedmo.com

Role: B2B - Marketing Specialist

Experience: 2+ Years

Work Location: Noida (Work From Office Onsite - Hybrid)

Roles & Responsibilities:

Develop appropriate communication to reach the B2B target audience.
Drive B2B marketing activities, in collaboration with the business development team.
Organize events and exhibitions at industry events (both US and international).
Regularly review collateral so that it is kept up-to-date and relevant for the audience.
Work with the development team and paid marketing team to develop engaging content and marketing campaigns.
Collaborate with professional bodies and partner organizations to create a database of new potential clients.
Work with corp comm. and social media management team to develop social media content for B2B audiences.
Work with clients, BD team, and content team to develop case studies (written and video).
Create and put into practice a plan for measuring B2B marketing activities through the CRM system.

Requirements & Qualifications:

Bachelor's or MBA degree in Marketing or a relevant field.
2+ years of hands-on marketing experience in a B2B role.
Excellent understanding of B2B marketing.
Demonstrated ability to manage the budgeting process and use of analytical skills.
Proven track record in delivering marketing campaigns that drive sales growth.
Ability to remotely create and manage marketing strategies.
An understanding of agile marketing to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
Excellent communication skills.

Skills

B2B Marketing
Marketing Campaigns
Demand Generation
Lead Conversion
Content Creation
Sales
Multivariate Testing

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Associate Marketing Manager / Marketing Manager (B2B)