Associate Marketing Manager / Marketing Manager (B2B)

You will be working as a B2B Marketing Manager at EDMO, a company that offers an advanced AI-driven solution to transform the higher education landscape. Your role will involve developing effective communication strategies to target the B2B audience, collaborating with the business development team to drive marketing activities, and organizing events and exhibitions at both US and international industry events. You will also be responsible for ensuring that all collateral is relevant and up-to-date, developing engaging content and marketing campaigns in collaboration with the development and paid marketing teams, and creating a database of potential clients by working with professional bodies and partner organizations. Additionally, you will work on developing social media content for B2B audiences, case studies, and implementing a plan to measure B2B marketing activities through the CRM system. To qualify for this role, you should have a Bachelor's or MBA degree in Marketing or a relevant field with at least 2 years of hands-on experience in a B2B marketing role. You should possess a deep understanding of B2B marketing, demonstrated ability to manage budgets and use analytical skills, a proven track record in delivering successful marketing campaigns, and the ability to create and manage marketing strategies remotely. An understanding of agile marketing practices to focus on high-value projects and continuously improve results over time is essential, along with excellent communication skills. Key Skills required for this role include B2B Marketing, Marketing Campaigns, Demand Generation, Lead Conversion, Content Creation, Sales, and Multivariate Testing. If you are passionate about driving marketing activities, engaging with the B2B audience, and contributing to the success of the company, we encourage you to apply for this exciting opportunity. For more information about EDMO and its innovative solutions, please visit their website at https://goedmo.com/.,