Associate Marketing Manager / Marketing Manager (B2B)

As a B2B Marketing Manager at EDMO, your role involves developing appropriate communication strategies to reach the B2B target audience. You will collaborate with the business development team to drive B2B marketing activities and organize events and exhibitions at industry events, both in the US and internationally. Your responsibility includes reviewing and updating collateral regularly, working on developing engaging content and marketing campaigns with the development and paid marketing teams, and creating a database of potential clients in collaboration with professional bodies and partner organizations. Additionally, you will work on developing social media content for B2B audiences, case studies, and implement a plan for measuring B2B marketing activities through the CRM system. **Qualifications and Requirements:** - Bachelor's or MBA degree in Marketing or a relevant field. - 2+ years of hands-on marketing experience in a B2B role. - Excellent understanding of B2B marketing. - Demonstrated ability to manage budgets and utilize analytical skills. - Proven track record in delivering marketing campaigns that drive sales growth. - Ability to create and manage marketing strategies remotely. - Understanding of agile marketing principles to focus on high-value projects and continuously improve results over time. - Excellent communication skills. **Skills Required:** - B2B Marketing - Marketing Campaigns - Demand Generation - Lead Conversion - Content Creation - Sales - Multivariate Testing For more information about EDMO and its advanced AI-driven solution revolutionizing the higher education landscape, you can visit their website at [EDMO Website](https://goedmo.com/).,