Posted:2 weeks ago|
Platform:
On-site
Part Time
Develop and drive marketing strategy for specific portfolio themes of Capgemini in a geography market
Must have:
· At least 7-8 years of experience in marketing & communications in a large IT MNC/India service pure plays
· Should have driven end to end execution of marketing programs and initiatives
· Should have hands on experience in driving result-oriented campaigns for demand/lead generation, new logo acquisition
Good to have:
· Familiarization with branding campaigns and latest trends in digital media / digital advertisement / SEO / paid social media
Primary Skills:
· Candidates with prior experience in project management, planning, defining, and executing global marketing will be preferred
· Exceptional skills in time management and managing stakeholders
· Post graduate degree MBA /diploma in marketing from a reputed institution.
· Digital marketing certified
· Should exhibit entrepreneur spirit and a proactive mind set
· Strong strategic business understanding of the IT services/ business consulting market
· Should have a drive for excellence and contribute to building a High-Performance Team
· Team management experience will be a plus
· Exposure to CRM marketing module desirable
· Demonstrated track record in managing marketing through an offshore-onshore model
· Should have the ability to comprehend complex thoughts and multi-skill projects
· Structured and process oriented
· Creative, innovative, and quality excellence
o Experience in marketing automation system such as Pardot
o Analytical problem-solving abilities and attention to detail
o Great aptitude for quick learning
Capgemini
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