Associate Manager - Sales(Electrical)

Key Responsibilities

1.

Sales & Business Development

• Generate leads and convert opportunities into sales for products such as

  switchgear, circuit breakers, transformers, control panels, wires & cables, lighting, or energy solutions

  .
• Develop and maintain strong relationships with

  industrial clients, contractors, OEMs, EPCs, consultants, government bodies, and channel partners

  .
• Meet or exceed assigned

  sales targets and growth objectives

  .

2.

Client Engagement & Technical Selling

• Understand customer requirements and propose suitable

  technical solutions

  .
• Conduct product presentations, demos, and site visits.
• Work closely with pre-sales or technical teams for complex solutions and quotations.

3.

Channel & Project Sales

• Manage

  distributor, dealer, or channel partner network

  (if applicable).
• Engage in

  project sales

  for infrastructure, commercial, or industrial sectors.
• Ensure timely follow-up on quotations, negotiations, and closure of deals.

4.

Commercial & Contract Management

• Negotiate pricing, terms, and delivery timelines within approved guidelines.
• Prepare and process

  sales orders, proposals, and contracts

  .
• Ensure timely payment collections and resolve customer disputes or complaints.

5.

Market Intelligence & Reporting

• Track competitor activities, pricing, new product launches, and market trends.
• Provide regular reports on sales pipeline, forecasting, and KPIs to senior management.
• Participate in

  industry events, exhibitions, or product launches

  .

Qualifications

Essential:

• B.E. / B.Tech in Electrical Engineering or related discipline
• 36 years of experience in

  B2B or technical sales

  of electrical/industrial products

Desirable:

• MBA/PGDM in Marketing or Sales (preferred for managerial growth)
• Experience with CRM systems (Salesforce, Zoho, etc.) and ERP platforms (SAP, Oracle)