Associate Manager

4 - 11 years

6 - 13 Lacs

Posted:5 hours ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

  • Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
  • Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
  • Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
  • Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
  • Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
  • Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability
 

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