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Tata Consumer Products
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Associate Manager - Marketing, RTD

Associate Manager - Marketing, RTD

Tata Consumer Products

1 - 5 years

3 - 7 Lacs

Gurugram

Posted:4 months ago| Platform:

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Skills Required

Supply chain Procurement Brand management Nutrition Analytical Atl Packaging Market research Customer service Digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

What are the Key Deliverables in this role?

Topline & Bottom Line Delivery

: Joint ownership with sales teams on number delivery and with CFT (Finance, SCM) on bottom line delivery against tgt

Marketing Mix
: Develop the complete marketing mix for the premium business portfolio product, packaging, communication, media including digital and execution of all ATL (Digital only) & BTL inputs in partnership with Sales team and under guidance of senior brand team. Responsible for annual brand strategy, brand health, topline and margins.
Brand Investments
: Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives
Agency Management
: Manage outside agency resources including advertising and digital. Developing integrated communication strategy

Market Research/Consumer Insight:
Monitor, analyze and report facts and insights on customers, consumer needs and trends, in order to maximize opportunity through intelligent use of consumer insight and accurate market information for marketing activities
Collaboration with key functions
: Premium Business Sales, Supply Chain, Procurement, Compliance, R&D & Quality
Data Analytics
- Analyze the sales data (Primary/Secondary) to understand programs/ activations/ schemes and suggest improvements to the mix. Analyze the competitor movements and promotions according to the current trends to adapt brand plans

Innovation and Learning Innovation/ New Product Development Develop and implement long-term strategic plans on new product opportunities

Digital Marketing

Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

What are the Critical success factors for the Role?

Master s degree in Business Administration from reputed Institute
Minimum 1.5 years of relevant work experience in Sales/ Marketing
Min 1 Yr in Sales is mandatory

What are the Desirable success factors for the Role?

Analytical and problem-solving abilities Good communication skills and

stakeholder management

capabilities

Very Strong Execution ability with Time Management

Hands on approach and Winning attitude

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Associate Manager - Marketing, RTD