Associate Director, Sales

Role Overview: You will be responsible for driving profitability for the region by focusing on P&L, delivering on revenue targets, and process parameters. Your key role will be to drive business from new categories. You will lead sales action planning/review, implement actions, and drive communication in the region to ensure the delivery of sales revenue and market share goals in line with the agreed cycle plan. Additionally, you will lead and drive best-in-class market execution, maintain and broaden the customer base, and engage with trade partners to deliver business results and ensure sustained growth in the region. Key Responsibilities: - Develop GTM strategy including distribution strategy, market segmentation, value proposition, product messaging, market intelligence, sales plan, tech enablement, channel focus initiatives, schemes, and growth plans for the region in line with business strategy. - Identify gaps in distribution/GTM in the region through market intelligence and competitive benchmarking and develop strategies to effectively reduce these gaps. - Analyze sales trends in the region by DB, stockist, brand, SKU, etc., to ensure continued growth and take corrective action where required in collaboration with brand teams. - Gather competitive intelligence to ensure competitive pricing of all products, stay abreast of market trends, competition in BTL, and respond swiftly. - Drive adoption and utilization of digital tools and technologies across the sales team. - Build, retain, and groom the front-end sales team to deliver on business goals. Qualifications Required: - MBA with 12-15 years of relevant work experience in reputed FMCG companies. - Significant team management experience at a large business scale/category/geography. Additional Details of the Company: The company values proven experience in driving sales and distribution strategy in India. Experience of having worked in at least 2 geographies in India (preferably East) in sales leadership roles is desirable. Experience in an organization where sales automation and analytics are matured is preferred. Experience in Trade marketing, Sales Capability, or Alternate Channels besides GT sales could be an added advantage.,