Associate Director, Marketing

In this role, your main responsibility will be to drive the growth agenda for the portfolio of the category. You will be shaping the marketing strategy for sustainable and profitable growth, including meeting targets for net sales revenue, gross margin, MAPE targets, and net margin for the portfolio of brands. Your key responsibilities will include defining and implementing go-to-market strategies, driving portfolio expansion through industry and consumer insights, and strategizing action around consumer empathy. Additionally, you will be responsible for delivering to consumers" needs through engaging campaigns and ensuring market share growth and consumption growth. Key Responsibilities: - Drive growth agenda for Portfolio of category - Define and implement go-to-market strategies for sustainable and profitable growth - Drive portfolio expansion through industry and consumer insights - Strategize action around consumer empathy - Deliver to consumers" needs through engaging campaigns - Ensure gain in market share and consumption growth - Use consumer insights for developing marketing activities - Work closely with Sales teams to analyze sales data - Lead cost savings/gross margin actions - Manage internal cross-functional teams on key projects - Monitor market trends and competitor activity - Drive digital transformation within brand teams - Manage external interfaces with advertising and media agencies - Build a strong and inclusive marketing team Qualifications Required: - MBA with 12-14 years of overall experience - 4-5 years of brand management experience - 2-3 years of sales/trade marketing experience - Proven track record in developing B2C growth marketing strategies - Strong analytical skills and data-driven thinking Desirable Qualifications: - Good communication skills and stakeholder management capabilities - Familiarity with the consumer goods industry and marketing domain knowledge Please note that the above details are based on the provided job description.,