Associate Director - Digital Resource Optimization

NOVARTIS

10 - 15 years

22 - 30 Lacs

hyderabad

Posted:1 day ago| Platform:

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Skills Required

product management resource optimization data management analytical market research healthcare associate director analytics secondary research sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Shape and execute Digital Resource Allocation and Optimization capabilities. Provide strategic data management support across Data Enablement, MarTech Product Management, and N2 Data & Analytics.

Define a customer-centric vision and priorities for the functional team, focusing on statistical modelling, machine learning, and scalable data science solutions.
Proactively deliver analytical and statistical solutions to business problems, enabling better decision-making through predictive modelling, simulation, and experimentation.
Develop advanced data science products leveraging internal and external datasets to generate market and customer insights.
Evaluate new data sources for targeting and innovation opportunities.
Design and validate advanced statistical models (e.g., Bayesian, regression, survival analysis, optimization) and embed them into decision-making processes.
Ensure compliance with internal and external guidelines.
Foster collaboration and design solutions with a strong customer-centric approach.

Minimum Requirements

10+ years of experience in analytics, decision science, or related fields. 8+ years of experience in Digital Analytics, Data Modelling, Strategic Planning, or related roles, preferably in the pharmaceutical or healthcare sector.
Deep knowledge of digital media buying ecosystem across programmatic, search, and social. Hands-on expertise in web analytics and A/B testing (Google, Adobe, etc.).
Strong technical skills SQL, Python, and data wrangling; exposure to Spark, R, Databricks a plus. Ability to translate complex data into actionable insights with strong problem-solving skills.
Strong business acumen and understanding of pharmaceutical industry dynamics. Proven experience managing multiple projects and stakeholder relationships, including senior leadership.
Excellent verbal and written communication skills to present data-driven solutions persuasively. Experience in leading cross-functional teams and driving strategic initiatives.
Familiarity with data visualization and BI tools (Power BI, Looker Studio, Advanced Excel, PowerPoint). Ability to balance operational execution with strategic thinking.
Experience in customer engagement, digital marketing, and campaign optimization. Proficiency in primary and secondary research methodologies, insights generation, and hypothesis-driven analytics.
Agility and adaptability in a fast-paced, dynamic business environment. Knowledge of ETL tools (Alteryx, Knime, DataIKU) preferred

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