Associate - Content & Digital Media

About the Role

World Trade Center Shamshabad & World Trade Center Visakhapatnam

This role is all about telling our story to the world — creating engaging content, building connections online, and bringing our brand to life through fresh ideas and innovative campaigns. If you love keeping up with digital trends, enjoy writing and visual storytelling, and want to be part of an organization that connects India to the global business community, this role is for you.

What You’ll Do

• Content Creation:

  Write, design, and produce posts, videos, reels, blogs, and visuals across multiple platforms.

• Social Media Management:

  Run the daily operations of our LinkedIn, Instagram, Facebook, Twitter/X, and YouTube handles.

• Website & Newsletters:

  Update website content and create newsletters that highlight events, partnerships, and news.

• Campaign Development:

  Design and execute digital campaigns that build visibility and drive engagement for events, delegations, and strategic initiatives.

• Community Engagement:

  Respond to comments, messages, and inquiries to foster a strong online community.

• Analytics & Reporting:

  Track performance across platforms, newsletters, and website analytics. Share insights and recommend improvements.

• Content Optimization:

  Use trends, analytics, and SEO best practices to maximize reach and impact.

• Brand Consistency:

  Ensure all content follows the brand voice, tone, and guidelines across all digital touchpoints.

• Visual & Multimedia:

  Produce or support creation of videos, reels, graphics, and multimedia content to strengthen storytelling.

What We’re Looking For

• Education:

  A Bachelor’s degree in Engineering (BTech) or equivalent from a recognized institution.

• Experience:

  Hands-on experience managing social media accounts, content development, and digital campaigns for organizations or brands.

Skills That Matter

• Strong copywriting and storytelling skills.
• Ability to think visually and create compelling multimedia content.
• Excellent communication and organizational skills.
• Comfort with digital tools for social media, newsletters, and website updates.
• Ability to multitask in a fast-paced environment.
• Creative thinking and problem-solving mindset.
• Familiarity with analytics tools to track digital performance.

What Success Looks Like

• The official digital handles and channels of WTC Shamshabad & WTC Visakhapatnam steadily grow in reach, engagement, and visibility.
• Our content is recognized as creative, professional, and globally relevant.
• Digital campaigns generate measurable impact and align with organizational priorities.
• Our website and newsletters are dynamic, engaging, and reflective of our mission.
• Our community feels connected, informed, and excited to follow our journey.