Associate Business Manager - SEO

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Puretech Digital – A Genesis Company

About The Role

detail-oriented and analytically strong SEO ABM

Key Responsibilities

SEO Strategy & Execution

• Create accurate keyword lists and organize content themes effectively.
• Conduct independent keyword research with minimal supervision.
• Evaluate website structure, information architecture, and content, and provide actionable recommendations.
• Understand client services/products and translate them into detailed SEO-driven content requirements.
  

Technical SEO

• Perform technical audits including checks on breadcrumbs, heading tags, internal linking, and content accessibility.
• Provide source-code-level recommendations to improve website crawlability and indexation.
• Implement Meta tags and OG tags, ensuring context-based and keyword-rich Title and Meta Descriptions.
• Deliver error-free on-page SEO recommendations.
  

Content & Link Building

• Apply knowledge of keyword density, proximity, and Latent Semantic Indexing (LSI) to create unique, non-duplicative content ideas.
• Initiate backlinking activities with compelling headlines and keyword-rich descriptions.
• Regularly refresh link inventories and stay updated with new content syndication platforms.
  

Reporting & Analytics

• Adhere to reporting timelines and proactively flag any deviations.
• Track and analyze keyword ranking trends and key SEO performance metrics.
• Investigate bounce-rate fluctuations and identify contributing factors.
• Integrate insights from Google Search Console and Google Analytics to report on business performance improvements or declines
  

Qualifications & Skills

• Bachelor’s degree in Engineering (preferred) or any relevant field.
• 2–4 years of hands-on experience in SEO with proven results in improving organic visibility.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong analytical mindset with the ability to derive insights and make data-driven decisions.
• Excellent written and verbal communication skills.
• Passion for staying updated with evolving SEO trends, tools, and techniques.