Associate Business Manager - Marketplace Ecommerce

Key Responsibilities

• Platform Management & Strategy:
• Develop and implement strategic plans for each marketplace (Amazon, Flipkart, Quick Commerce) to drive business growth.
• Manage all listing, campaign, and content management activities, ensuring products are optimally displayed and achieve maximum visibility.
• Oversee account health and marketplace compliance, managing seller ratings and feedback.
• Traffic & Conversion Optimization:
• Utilize SEO, PPC, and digital marketing tactics to increase traffic and conversion rates on marketplace platforms.
• Identify and implement targeted promotional strategies, including Amazon Sponsored Products, Flipkart Ads, and Quick Commerce promotions.
• Conduct data analysis to refine strategies, improve performance, and meet or exceed KPIs.
• Campaign & Promotion Management:
• Plan, execute, and manage paid advertising campaigns across platforms to boost product visibility and conversions.
• Develop promotional calendars and identify opportunities to leverage marketplace tools and seasonal trends for optimal sales growth.
• Client & Stakeholder Engagement:
• Serve as the primary contact for all marketplace activities, maintaining clear communication and alignment with client expectations.
• Build strong client relationships, facilitating cross-selling and up-selling opportunities by demonstrating marketplace expertise.
• Provide regular reports and performance updates, offering insights and recommendations for continuous improvement.
• Performance Monitoring & Reporting:
• Regularly analyze sales data and campaign performance, utilizing this data to optimize strategies and report progress.
• Monitor and report on ROAS, traffic trends, customer acquisition costs, and other key metrics.
• Stay updated on marketplace trends, competitor activities, and algorithm changes to ensure strategic alignment.
  

Qualifications

• Education: Bachelor’s degree - Business, Marketing, Engineering or a related field.
• Experience: Minimum of 1.5 years of experience in a similar role managing e-commerce platforms, with strong knowledge of Amazon, Flipkart, and/or Quick Commerce.
  

• Competencies:
• Strong strategic planning and analytical abilities.
• Proven track record of managing and optimizing marketplace performance.
• Excellent communication skills for client interactions and cross-functional collaboration.