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LenDenClub
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Associate (A3)

Associate (A3)

LenDenClub

5 - 10 years

7 - 12 Lacs

mumbai

Posted:-1 days ago| Platform:

Apply

Skills Required

loans rcs email marketing social media analytical agile sms customer engagement analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview:

We are seeking a dynamic and data-driven Retention and Digital Engagement Manager to lead customer

retention strategies and enhance digital engagement across multiple platforms. The ideal candidate will be

responsible for developing, implementing, and optimising campaigns to increase customer loyalty, drive

digital engagement, and improve overall customer experience.

Key Responsibilities:

Develop and execute retention strategies to reduce churn and increase customer lifetime value.

Lead digital engagement initiatives, including email marketing, push notifications, SMS, WhatsApp,

RCS and in-app messaging.

Analyse customer data and behavior to create hyper-personalised and targeted campaigns.

Optimise customer journeys to enhance engagement and conversion rates.

Work cross-functionally with marketing, product, and customer success teams to align engagement

efforts.

Utilise marketing automation tools like CleverTap, MMPs, AI tools and CRM systems to improve

campaign efficiency.

Monitor and report on key performance metrics related to retention and engagement.

Stay up to date with industry trends and best practices to continuously refine engagement strategies.

Qualifications & Skills:

5+ years of experience in customer retention, digital engagement, or CRM marketing.

Strong understanding of customer segmentation and lifecycle marketing.

Proficiency in marketing automation platforms

Experience with A/B testing, analytics tools, and data-driven decision-making.

Excellent written and verbal communication skills.

Ability to work collaboratively in a fast-paced agile environment.

Strong analytical mindset with a results-oriented approach.

Preferred Qualifications:

Knowledge of UX/UI principles and digital customer experience optimisation.

Familiarity with paid media, social media engagement, and content marketing strategies.

Benefits:

Competitive salary and performance-based incentives.

Professional development and growth opportunities.

A collaborative and innovative work environment.

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LenDenClub

Financial Services

Mumbai

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