5 - 7 years
0 Lacs
Posted:5 days ago|
Platform:
On-site
Full Time
Reporting to the Head of Agentic AI Product Marketing, you will play a key role in launching new products, supporting sales enablement, and contributing to market thought leadership. This position offers an exciting opportunity to shape the narrative for the next generation of AI-powered transformation platforms while collaborating with cross-functional teams in a fast-paced, entrepreneurial environment backed by a global enterprise.
Responsibilities
Create bold, innovative go-to-market plans to support Genpact's Agentic AI product portfolio launches.
Support the development and execution of marketing plans for new Agentic AI offerings, including shepherding and guiding marketing tactics and cross-functional tactics, as well as contributing to positioning and messaging.
Coordinate with Sales, Product, Marketing, Growth Ops, PR, AR, Legal, and other stakeholders to ensure launch readiness and on-time delivery.
Create sales and marketing collateral such as presentations, product briefs, and datasheets. Give feedback on marketing materials, campaigns, and GTM motions.
Provide feedback to Product teams to help align roadmap and market needs.
Assist in developing and maintaining target customer personas and segmentation for Agentic AI offerings.
Support the creation of thought leadership content (e.g., blogs, eBooks, white papers) to strengthen Genpact's position in the AI space.
Collaborate with Sales and Growth Ops to create sales playbooks and enablement materials.
Participate in sales enablement sessions to educate customer-facing teams on product positioning and value propositions.
Provide marketing support for select strategic sales opportunities.
Contribute to building a collaborative, innovative product marketing culture.
Qualifications we seek in you!
Minimum Qualifications
experience in product marketing, product management, or related roles, preferably in B2B technology.
experience marketing agentic AI products and leading major market launches required in B2B SaaS environments.
Proven track record in supporting go-to-market activities in a matrixed organization.
Strong skills in messaging, positioning, and collateral creation.
Excellent communication and collaboration skills across business, technical, and client-facing teams.
Product Marketing certification required (e.g. Forrester, Product Marketing Alliance, Pragmatic, etc)
Experience in campaign, field, content, customer, or brand marketing.
MBA or equivalent business training a plus.
Experience with sales enablement methodologies strongly preferred.
management experience strong preferred.
Ability to use AI tools to achieve optimum productivity.
Genpact
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