Job
Description
Key Responsibilities : Project Success Rate : Ensure that PPC teams projects meet client expectations for Cost Per Lead (CPL) or Cost Per Acquisition (CPA), and monitor, report, and document the success rate and client satisfaction for each project monthly Cost Metrics Adherence : Ensure all CPC, CPL, and CPA metrics meet the committed targets promised to clients, and ensure timely report of any discrepancies and corrective actions to the team lead and relevant stakeholders. Campaign Optimization and Hygiene Process Compliance : Perform optimization and hygiene checks before launching campaigns, adhering to manager-set processes, and ensure compliance with audits, reporting outcomes to the team lead and Account Director. Project Management : The FH and TL will assign projects, with the PPC ATL handling more than six. Senior PPC executives will manage high-target projects. Ensure all projects meet deadlines and goals, and regularly update the team lead and account director. Performance Analysis and Reporting : Utilize analytics tools to analyze campaign performance and track key metrics like CTR, CPC, and ROAS. Trend Analysis and Adaptation : Stay current with PPC trends, adapt strategies based on insights, and implement one new trend or practice and report its impact. Mentorship to new team members : Mentor new team members by training them in their roles, addressing their queries, and assisting their integration into the company culture. Requirements Requirements : Experience : 4+ years in PPC , including 1 year in a leadership or mentoring role, with a strong track record in campaign optimization and team support. Skills : Proficient in managing and optimizing pay-per-click campaigns across various platforms (Google Ads, Bing Ads, social media) to achieve performance goals. Strong ability to analyze campaign data, interpret metrics, and generate actionable insights to improve ROI and drive strategic decisions. Skilled in allocating and managing PPC budgets effectively to maximize return on investment while adhering to financial constraints. Expertise in crafting compelling ad copy and creative assets that drive engagement and conversions, while adhering to best practices and platform guidelines. Proven ability to lead and collaborate with cross-functional teams, including designers, content creators, and other PPC specialists, to ensure cohesive campaign execution. Adept at conducting A/B testing, adjusting bidding strategies, and implementing optimization techniques to enhance campaign performance and meet KPIs.
