Job
Description
• Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.
• Design and oversee the implementation of a loyalty program to foster long-term customer relationships.
• Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.
• Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.
• Manage and mentor the marketing team, fostering an environment of continuous growth and learning.
• Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.
• Possess a deep understanding of market trends and consumer behavior to drive branding efforts.
• Act as the primary marketing contact, liaising with other department heads and stakeholders.
• Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.
• Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance.
• Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.
• Manage and champion the implementation of Little Italys Loyalty program and product enhancements
• Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements.
• Manage vendor relationships.
• Build and Analyze brand strategy and consumer insights.
• Manage a team of marketing people working on brand initiatives.
• Lead and motivate the target audience to “take action”.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Devise innovative growth strategies.
• Manage Vendor Relationships.
• Drive Online and App Sales
• Manages district operations by directing and coordinating activities consistent with goals, objectives and policies
• Identify, develop, and execute partnership campaigns with existing and new vendor partners.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Handling publications and updating of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.
• Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).
• Candidate must have strong analytical, organizational and multi-tasking skills.
• Lead SEO/SEM and digital campaign efforts.
REQUIREMENTS:
• Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline.
• 6+ years’ experience in marketing, database marketing or campaign management.
• A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages.
• Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands.
• Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.
• Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map.
• Experience with partnering with a creative agency for content and creative develop and strategy.
• Able to relate results, insights and recommendations in a meaningful way to business partners.
• Ability to mobilize, lead and influence a diverse team of internal and external stakeholders.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital.
• Campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools.
• Experience in setting up and optimizing Google AdWords campaigns.Role & responsibilities
