Responsibilities: * Assist with sales presentations and demos * Maintain customer relationships * Collaborate on marketing campaigns * Meet sales targets through lead generation * Cold call potential clients
JOB DESCRIPTION - • Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing. • Design and oversee the implementation of a loyalty program to foster long-term customer relationships. • Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment. • Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts. • Manage and mentor the marketing team, fostering an environment of continuous growth and learning. • Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery. • Possess a deep understanding of market trends and consumer behavior to drive branding efforts. • Act as the primary marketing contact, liaising with other department heads and stakeholders. • Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions. • Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance. • Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption. • Manage and champion the implementation of Little Italys Loyalty program and product enhancements • Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements. • Manage vendor relationships. • Build and Analyze brand strategy and consumer insights. • Manage a team of marketing people working on brand initiatives. • Lead and motivate the target audience to “take action”. • Measure and report performance of all marketing campaigns, and assess ROI and KPIs. • Monitor market trends, research consumer markets and competitors’ activities. • Devise innovative growth strategies. • Manage Vendor Relationships. • Drive Online and App Sales • Manages district operations by directing and coordinating activities consistent with goals, objectives and policies • Identify, develop, and execute partnership campaigns with existing and new vendor partners. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch point. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Handling publications and updating of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc. • Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.). • Candidate must have strong analytical, organizational and multi-tasking skills. • Lead SEO/SEM and digital campaign efforts. REQUIREMENTS: • Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline. • 6+ years’ experience in marketing, database marketing or campaign management. • A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages. • Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands. • Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc. • Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map. • Experience with partnering with a creative agency for content and creative develop and strategy. • Able to relate results, insights and recommendations in a meaningful way to business partners. • Ability to mobilize, lead and influence a diverse team of internal and external stakeholders. • Proven working experience in digital marketing. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital. • Campaigns that engage, inform and motivate. • Experience in optimizing landing pages and user funnels. • Experience with A/B and multivariate experiments. • Solid knowledge of website analytics tools. • Experience in setting up and optimizing Google AdWords campaigns.Role & responsibilities
Area Manager Little Italy Restaurants Reporting To: Head of Operations Location: Pune Role Objective: To drive operational excellence, cost control, guest satisfaction, staff development, and business growth across multiple outlets (dine-in, cloud kitchens, and franchises). The Area Manager acts as the brands frontline leader, ensuring execution and accountability in every unit. Nature of Role: Hands-On, Field-Focused, SOP-Driven This is not a desk job —it requires active, on-ground presence. The Area Manager must be present at outlets from 12:00 noon until restaurant closing , engaging during peak service times. This role demands strict execution of all assigned tasks and responsibilities in line with brand SOPs and scheduled timelines . The Area Manager is expected to lead by example , providing hands-on support, coaching, and guidance to outlet teams. A key part of this role is building rapport with guests , promoting services (e.g., catering, banquets), and ensuring consistent guest delight. Key Responsibilities & Role Tasks 1. Outlet Audits & SOP Compliance Conduct minimum 25 travel path audits per month —1 per outlet. Ensure 100% resolution of all issues flagged in previous audits within timelines. All audits must follow brand-defined checklists and formats. 2. Food Cost Control & Inventory Accuracy Maintain outlet food cost as follows: • Dine-In: 30% • Cloud Kitchens: 35% • Piazza: 40% Ensure daily wastage (pre & raw) and monthly inventory reports (kitchen, service, store, bar) are submitted with 100% compliance. 3. Utility Cost Management Ensure electricity and water bills remain 5% of net sales , monitored via MIS and actual bills. 4. Staff Training & Development Conduct a minimum of 2 structured training sessions per month , covering: • Service SOPs • Menu/product knowledge • Guest handling • Presentation standards Personally mentor team members through hands-on coaching on the floor. 5. Revenue Target & Sales Monitoring Ensure 100% achievement of monthly sales targets per outlet as per budget. Analyze underperforming locations and implement corrective actions proactively. 6. Operational & Reporting Compliance Ensure timely and accurate submission of: • 5P Weekly Reports (Every Monday EOD) • Monthly AM Review Files (1st of each month EOD) • Monthly MPRs (Outlet-wise) • Guest Calling Data (Every Monday EOD) 7. Outdoor Catering & Event Execution Oversee ODCs to ensure SOPs are strictly followed , including: • Pre-event checklists • FP book updates • Post-event party item consumption reports 8. Guest Experience & Feedback Oversight Ensure 80%+ weekly compliance in: • Reservation updates • Feedback collection • Birthday/Anniversary guest calls Personally interact with guests, resolve concerns, and upsell services. 9. Staffing & Retention Management Maintain 5% attrition rate across all outlets. Share updated staffing lists by the 15th of each month . Coordinate closely with HR for hiring, welfare, and grievance resolution. Additional Expectations Foster strong relationships with franchise owners and act as their operational support point. Benchmark against competitors regularly and report observations. Be available for last-minute operational needs, event escalations, or special assignments. Continuously build knowledge through exposure, field learning, and local market awareness. Ideal Candidate Profile – Area Manager - Little Italy Restaurants 1. Skills (What the candidate must be able to do effectively) Operational Leadership: Manage day-to-day restaurant operations across multiple outlets with precision and consistency. People Development: Coach, train, and uplift staff performance through hands-on guidance and mentoring. Customer Engagement: Interact with guests, resolve complaints, and drive loyalty through exceptional service. SOP Compliance & Auditing: Enforce and monitor adherence to operational, service, food, and hygiene standards. Sales Monitoring & Cost Control: Track daily sales, control food/utilities costs, and optimize profitability. Time & Task Management: Execute scheduled responsibilities across outlets without delay or deviation. Training Delivery: Conduct effective, on-ground training in service SOPs, guest experience, and menu knowledge. Reporting & Documentation: Maintain reporting discipline (weekly, monthly, audits, staffing, guest data). 2. Knowledge (What the candidate must know deeply) Restaurant Operations SOPs: Opening-closing, hygiene, service, inventory, and guest management standards. Food Costing & Inventory Systems: Understanding of how to manage and monitor raw material and yield. Guest Service Protocols: Standards for fine/casual dine-in service, catering, banquet operations, and customer delight. HR & Staffing Basics: Team scheduling, staff hygiene, performance evaluation, attrition control. Local Market Dynamics: Basic awareness of competitor pricing, service quality, and consumer preferences. Event & Catering Execution: Familiarity with ODC/banquet checklists, setup standards, reporting. Compliance & Audit Readiness: Awareness of audit points, internal checklists, and best practices.