Assistant Manager

Job Description: As an Assistant Manager in the Growth Marketing department at Tata 1mg, your role involves developing and implementing marketing strategies for the Specialty Pharma business. Your primary focus will be on enhancing brand awareness and driving business growth through integrated marketing campaigns across various media platforms. Working closely with the marketing team and business stakeholders is crucial to ensuring the success of the Specialty Pharma projects. Key Responsibilities: - Develop and execute comprehensive marketing strategies to increase visibility and engagement for Adult Vaccination, GLP-1 drugs, and other projects within the Specialty Pharma portfolio. - Manage end-to-end brand campaigns, including digital marketing, social media, and offline channels, to elevate brand awareness and recognition. - Supervise Customer Lifecycle Management and CRM programs to optimize customer retention and engagement within the Tata 1mg ecosystem. - Collaborate with creative and media agencies to create impactful marketing campaigns that resonate with the target audience. - Analyze and evaluate the effectiveness of marketing campaigns based on key performance indicators such as brand lift, new customer acquisition, and overall business growth. - Drive innovation and continuous improvement in marketing practices to align with business objectives and market trends. Qualification Required: - Bachelor's degree in Marketing, Business Administration, or related field. - Proven experience in developing and executing marketing strategies, preferably in the pharmaceutical or healthcare industry. - Strong analytical skills and the ability to interpret data to drive marketing decisions. - Excellent communication and teamwork skills to collaborate effectively with internal and external stakeholders. - Creative thinking and problem-solving abilities to create impactful marketing campaigns.,