Assistant Manager

Experience Required:

Role Overview

The Assistant Manager Marketing will be responsible for planning, executing, and monitoring marketing activities to drive leads, brand visibility, and project sales for the companys real estate portfolio. The role includes managing digital campaigns, coordinating with sales and agency partners, and ensuring effective communication across all offline and online platforms.

Key Responsibilities

1. Marketing Strategy & Planning

• Assist in developing annual and project-specific marketing strategies.
• Conduct market research, competitor analysis, and customer insights to guide marketing decisions.
• Plan marketing budgets and track ROI for each campaign.

2. Digital Marketing

• Manage performance marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn).
• Coordinate SEO/SEM initiatives to enhance project visibility and organic traffic.
• Oversee website updates, landing pages, and digital content for projects.
• Track digital metrics CPC, CPL, CTR, lead quality, and conversions.

3. Lead Generation & CRM

• Execute lead-generation activities across multiple channels.
• Ensure smooth lead flow and tracking through CRM tools such as Salesforce, LeadSquared, or HubSpot.
• Monitor lead quality and pipeline movement working closely with the sales team.

4. Branding & Communication

• Develop marketing collaterals: brochures, presentations, project videos, emailers, SMS scripts, and ad creatives.
• Ensure brand guidelines are followed across all campaigns and communications.
• Coordinate project photoshoots, walkthrough videos, and customer testimonials.

5. Events & On-ground Marketing

• Plan and execute on-ground activations, channel partner meets, property expos, and project launch events.
• Manage signage, hoardings, print ads, and other BTL activities.

6. Agency & Vendor Management

• Liaise with creative, media, digital, PR, and production agencies.
• Evaluate agency performance and deliverables.
• Obtain quotations, negotiate costs, and monitor timelines.

7. Reporting & Analytics

• Prepare weekly and monthly marketing MIS.
• Track marketing spend vs budget.
• Analyse campaign performance, lead conversion metrics, and customer behaviour.

Skills & Competencies

• Strong understanding of real estate industry trends and customer preferences.
• Hands-on experience in digital marketing & lead generation.
• Excellent communication, coordination, and presentation skills.
• Ability to manage multiple projects and vendors simultaneously.
• Analytical mindset with proficiency in Excel, PowerPoint, and CRM tools.
• Creative thinking and strong attention to detail.

Educational Qualification

• MBA/PGDM in Marketing, Communications, or related field.
• Certification in digital marketing is an added advantage.

Key Deliverables

• Increased lead generation and improved lead-to-sale conversion.
• Strong brand positioning for all assigned projects.
• Effective execution of marketing campaigns within set budgets.
• Comprehensive reporting and insights.