Assistant Manager - PR & Marketing

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a PR & Marketing professional at our company, you will play a vital role in enhancing the brand image, managing public relations activities, and executing strategic marketing campaigns across digital and traditional platforms. Your responsibilities will include: - Developing and implementing PR strategies - Drafting press releases, company announcements, and media responses - Building and maintaining relationships with journalists, bloggers, influencers, and media outlets - Organizing media coverage and press conferences - Monitoring media coverage and preparing PR performance reports Additionally, you will be tasked with: - Planning and executing marketing campaigns aligned with business objectives - Managing social media presence - Creating engaging content across platforms - Collaborating with design/content teams to develop marketing materials - Overseeing branding activities including events, merchandise, and corporate communication - Tracking and analyzing campaign performance to provide actionable insights To excel in this role, you should: - Hold a Bachelor's degree in Marketing, Mass Communication, Public Relations, or a related field - Have at least 2 years of experience in PR, marketing, or communications, preferably in the digital advertising or media industry - Possess strong communication, writing, and interpersonal skills - Have experience in media relations, social media, and content marketing - Demonstrate the ability to multitask, meet deadlines, and work under pressure in a fast-paced environment While not mandatory, it would be advantageous to have: - Understanding of the performance marketing or ad tech ecosystem - Proficiency with tools like Canva, Mailchimp, Google Analytics, HubSpot - Event planning experience or corporate communication background Your success in this role will be driven by your skills in communication, writing, corporate communication, campaign management, public relations, event planning, interpersonal skills, social media management, marketing, digital advertising, content marketing, media relations, proficiency in various tools, and campaign performance analysis.,

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