Assistant Manager- New Product Development (Packaging)

Role & responsibilities:

Key Responsibilities

Product Development & Strategy

• Lead the development of new corrugated products from concept to market launch.
• Define and execute product strategies aligned with business goals, market trends, and technological advancements.
• Work with R&D and design teams to develop innovative, customer-focused packaging solutions.
• Assess product feasibility based on technical capabilities, production capacity, and market demand.
  

Market Research & Trend Analysis

• Conduct market research to identify customer needs, industry trends, and competitive products.
• Analyze consumer behavior and packaging trends to guide product development.
• Monitor industry regulations and emerging technologies to ensure product competitiveness and compliance.
  

Cross-Functional Collaboration

• Coordinate with sales, marketing, R&D, production, and quality assurance teams to align on product goals and ensure smooth development.
• Collaborate with procurement and supply chain teams to ensure timely availability of materials.
  

Product Design & Prototyping

• Lead design and prototyping phases for new products, ensuring prototypes meet strength, durability, and customer needs.
• Work with production to optimize designs for manufacturability and cost efficiency.
  

Product Launch & Commercialization

• Develop and execute product launch plans, including market testing, pricing, and promotional strategies.
• Collaborate with sales and marketing teams for successful product introductions.
• Ensure timely production and logistics for launch readiness.
  

Quality Assurance & Compliance

• Ensure products meet quality standards, industry regulations, and customer expectations.
• Work with quality control to establish benchmarks and monitor adherence during production.
• Address any product performance issues post-launch.
  

Cost Management

• Develop and monitor cost estimates for new products to ensure budget adherence.
• Optimize production processes for cost efficiency while maintaining product quality.
  

Product Lifecycle Management

• Track product performance post-launch, gathering feedback to drive improvements.
• Plan for product updates based on market demands and technological advancements.
  

Reporting & Documentation

• Maintain detailed records of product development processes, testing, and customer feedback.
• Provide regular updates to senior management on product progress and performance.

Preferred candidate profile:

• Bachelor's degree in Business, Engineering, Packaging, or a related field (Masters preferred)
• 5+ years of experience in product development, preferably in packaging or related industries.
• Strong understanding of product lifecycle, market research, and cross-functional collaboration.
• Excellent problem-solving, communication, and project management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment