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Western Union
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Assistant Manager, Marketing

Assistant Manager, Marketing

Western Union

6 - 11 years

6 - 10 Lacs

Pune

Posted:1 week ago| Platform:

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Skills Required

Health insurance Automation Product promotion SMS Customer support Digital marketing microsoft Financial services Travel insurance CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

Assistant Manager, Marketing Pune.

Do you love being creative and seeing your ideas being implementedDo you want to work in a role where you can craft and develop the output of your teamDoes working for a leading global FinTech company sound excitingJoin Western Union as an Assistant Manager, Marketing.

Western Union powers your pursuit.

In this unique role, you will be working as an Assistant Manager Marketing, you ll be responsible for proposing, developing, and implementing marketing plans, policies and activities. Lead researches and develops pricing policy and recommend sales channels. You ll be responsible for product promotion and work with other business partners (e.g., production, sales, research and development) to deliver business results. Analyze the impact of key initiatives and recommend improvements.

Role Responsibilities:

Design marketing funnels that meet customers growth objectives.
Analyze market, customer and internal data to drive strategic and operational decisions.
Create a detailed CRM strategy to drive growth in MEPA and APAC region
Conduct communication with customers via SMS, email, push notifications, pop-ups, and messengers channels
Create email templates for seasonal campaigns for different segmentation
Implementing player-oriented communication automation projects
Constant optimization of communication processes and tools
Analysis of communication and promo campaigns results.
Assess customer engagement patterns to create precise forecasts and maintain a clear overview of retargeting opportunities
Collaborate with agencies, vendor partners, and other marketing service providers.
Evaluate the end-to-end customer experience across multiple channels and customer touchpoints.
Work with Customer Support, Sales, and Product to articulate and monitor customer requests and feedback through the appropriate channels.

Role Requirements:

6+ years of Marketing experience, particularly across CRM, Loyalty, and Experience.
A master s degree in marketing, Economics, Advertising, Business, or related field is preferred.
Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.
Efficiency in using excel, gather insights, and analyze data.
Experience in a global consumer brand or financial services company.
Demonstrated leadership skills with the ability to set strategic direction and priorities within a complex, multi-cultural business.
Ability to operate independently in a fast-paced environment and manage multiple campaigns through different phases of execution.
Experience with global, multi-tiered marketing implementation, with the ability to demonstrate knowledge of regional nuances and challenges in the digital marketing space.

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Assistant Manager, Marketing