Assistant Manager, Marketing

Elsevier

4 - 6 years

8 - 13 Lacs

gurugram

Posted:3 days ago| Platform:

Apply

Skills Required

health insurance publishing data management campaign management analytical html sem seo analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities

Campaign Management: Plan and execute multi-channel marketing campaigns across digital, social, print, and events to drive lead generation and brand awareness.
Content Marketing: Collaborate with global and local teams to create and localize thought leadership content, newsletters, and customer success stories relevant to the Indian legal ecosystem.
Digital & Social Media Marketing: Manage SEO/SEM, website content, performance marketing, and social media (especially LinkedIn) to boost engagement and conversions.
Events & Partnerships: Support execution of webinars, conferences, and partnership programs to strengthen industry relationships.
Lead Nurturing & CRM: Utilize CRM and marketing automation tools to segment audiences, run targeted campaigns, and track engagement metrics.
Cross-Functional Collaboration: Work closely with the Business Development team to integrate marketing initiatives that drive market penetration and customer acquisition.
Product Positioning & GTM: Work closely with internal stakeholders to develop product positioning, messaging, communication materials, and go-to-market strategies for new offerings.
Market Insights: Conduct research on market trends, competitor activities, and customer behavior to inform marketing strategies and product positioning.
Reporting & Analytics: Monitor, analyze, and report on campaign performance, budgets, and ROI with accountability for growth and marketing efficiency.

Requirements

Experience & Education: 4-6 years of B2B marketing experience, preferably in technology, publishing, or professional services; bachelor s degree in Business, Marketing, or Communications.
Results-Oriented & Agile: Strong problem-solving skills with the ability to manage multiple projects, prioritize effectively, and deliver measurable results within tight timelines.
Analytical & Data-Driven: Proficient in campaign analysis, data management, and Excel; able to interpret trends and customer insights to drive decisions and performance improvement.
Adaptable & Growth-Minded: Quick to learn new products, channels, and tools; able to adjust strategies in a fast-changing market to achieve optimal results.
Collaborative & Stakeholder-Savvy: Effective team player who works cross-functionally with internal stakeholders and external partners to optimize marketing initiatives, performance, and ROI.

More Jobs at Elsevier

Associate Scientific Editor (Engineering)

Chennai, Tamil Nadu, India

5 - 8 yrs

Salary: Not disclosed

FPR&A Sr Analyst

Chennai, Tamil Nadu, India

5 - 8 yrs

Salary: Not disclosed

Architect

Bengaluru, Karnataka, India

Experience: Not specified

Salary: Not disclosed

Remote Intern

India

Experience: Not specified

Salary: Not disclosed

Senior Financial Analyst

Gurugram, Haryana, India

Experience: Not specified

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.