Assistant Manager - Marketing (CRM)

Job Description

Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions. Coordinating with the creative team to build assets & content for lead nurturing across different channels. Develop templates & tools for enabling the sales team. Build a repository of learner testimonials video+text Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement. Qualifications 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages Experience in working with CRM platforms like Web engage In-depth understanding of using new & existing features on Web Engage Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skills