Salesforce Fusion and Marketing automation Ekloud, Inc.

7.0 - 11.0 years

0 Lacs

karnataka

On-site

You should have a total of 7-8 years of experience with at least 7 years of relevant experience. Your mandatory skills should include expertise in Salesforce Fusion and in-depth knowledge of APIs, including RESTful and SOAP web services. It is essential to have proficiency in data management, encompassing migration, cleansing, and validation processes. Additionally, familiarity with marketing automation concepts such as lead scoring, nurturing campaigns, forms, and landing pages is required. Strong problem-solving and analytical skills are crucial for diagnosing and resolving complex integration challenges. Your key responsibilities will involve the design and architecture of robust integration solutions between the marketing automation platform (Salesfusion/Sugar Market) and various CRMs (e.g., Salesforce, SugarCRM, Microsoft Dynamics), as well as other third-party systems. You will collaborate with sales, marketing, and IT stakeholders to define integration requirements and data flow processes. Furthermore, you will develop, test, and deploy custom integrations and data synchronization workflows using native connectors, APIs (REST/SOAP), and middleware platforms. Ensuring data integrity and consistency across all integrated systems by implementing and maintaining data mapping, transformation, and cleansing processes is essential. As the subject matter expert for all integration-related issues, you will provide timely troubleshooting and resolution, monitor system performance and data syncs, and proactively identify and resolve potential issues. Managing user profiles, permissions, and security settings related to integrations will also be part of your responsibilities. Moreover, you will automate manual processes by leveraging the marketing automation and integration capabilities of the platform. It is crucial to create and maintain comprehensive documentation of all integrations, data models, and workflows. Additionally, providing training and support to end-users on how integrated systems function and interact will be required.,

Posted 5 days ago

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Assistant Manager - Marketing (CRM) Great Learning

1.0 - 3.0 years

3 - 5 Lacs

Gurugram, Bengaluru

Work from Office

Set up & optimize nurturing campaigns for new & existing leads through CRM channels like email/WhatsApp/SMS/website etc. Build, execute & optimize user journeys for user-driven actions. Coordinating with the creative team to build assets & content for lead nurturing across different channels. Develop templates & tools for enabling the sales team. Build a repository of learner testimonials video+text Run ad-hoc & regular consumer research to collect insights for marketing & sales enablement. Qualifications 1-3 years experience in lead nurturing campaigns through CRM tools preferably WebEngage Experience in understanding user journeys with an aim of nurturing at different conversion funnel stages Experience in working with CRM platforms like Web engage In-depth understanding of using new & existing features on Web Engage Go-getter attitude to own leveraging content for the program across channels Ability to work in close coordination with senior management on critical time-sensitive business initiatives. Market intelligence around best practices & current trends. Excellent communication and presentation skills

Posted 3 months ago

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