Assistant Manager - Key Accounts

About The Role

• To formulate Sales strategies to (a) drive top line growth in domestic markets and prepare innovative plans to achieve higher value realization (b) for brand management, evaluation, and market promotion strategies, for various existing / new products.
• Develop sales plans, strategies, and policies with a view to increase/sustain market share and profitability.
• Have an effective implementation and monitoring mechanism to ensure achievement of the Sales plans and strategies.
• Scan the environment to understand competitor's activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share.
• Ensure an increased market share and profitability by facilitating market development, brand management and business development.
• Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities and other changes in the environment.

Role Responsibilities

• Meeting sales targets & objectives.
• Market share growth in category - Strengthening & expanding.
• Identification & development of new markets in the existing universe.
• Implementation of Sales & Marketing strategies, Institutional Sales.
• Relationship building & Customer Satisfaction with key accounts
• Cost Optimization.
• Development of a market intelligence/ information system.
• Training, development & monitoring of sales & distribution personnel.
• Management of Schemes, Incentives and Consumer Promotions
• Liaise with the Regional & Channel (Key Accounts + Banqueting) Marketing teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and framework to assess the effectiveness, ROI and cost benefit of the marketing spends.
• Monitor monthly volume and industry performance to generate accurate and meaningful insight about consumers & categories.