Assistant Manager - Digital Marketing

4 - 6 years

5 - 8 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

General

A skilled and performance-driven digital marketer who will be responsible for planning, executing, and optimizing paid marketing campaigns to drive measurable results across digital platforms.

Key Responsibilities:

* Plan and manage Google Ads campaigns (Pmax, Search, Display, and YouTube)

* Run and optimize Meta Ads (Facebook and Instagram) for lead generation

* Monitor campaign performance and implement data-driven optimizations

* Track user behavior and conversions using Google Analytics and Google Tag Manager

* Collaborate with creative and content teams to develop compelling ad assets

* Generate campaign performance reports and suggest improvement strategies

* Stay updated with the latest trends and best practices in digital marketing

Required Skill-Set

Proven expertise in Google Ads and Meta Ads (minimum 3 years of hands-on experience)

Proficiency in Google Analytics and Google Tag Manager

Strong analytical and reporting skills

Ability to manage budgets and deliver ROI-focused campaigns60

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