Assistant Manager - Digital & Content Strategy

Background

Kaapi Machines is an industry leader into the B2B Coffee equipment space, servicing top F&B and corporate customers for 10+ years. It has now entered the B2C space with its sister company Something’s Brewing. SB is positioned to become a leader in the Home brewing segment. We are looking to convert coffee lovers into coffee brewers.

Role & Responsibilities

Here are the key expectations from the role:

Blog

• Create a list of SEO approved blog topics for the month
• Create content for the blog using AI tools
• QC + humanise the content
• Optimise for SEO
• Publish the blog

Content Creation

• Write copy/content for different marketing collateral – online & offline

Social Media

• Plan the monthly content calendar for different channels
• Coordinate with the agency/team to get the content
• Publish the content
• Manage interactions & engagements

Agency Engagement

• Briefing the agency on the monthly calendar
• Coordinating the content production
• Reviewing agency’s work

Marketing Automation

• Create customer journeys for pre & post sales
• Design the user communication flows
• Create content for the flows
• Setup the flows on the marketing automation tool
• Analyse & improve the campaign performance

Integrated Marketing Campaign Mgmt

• Lead every marketing campaign across all channels
• Coordinate execution across channels
• Monitor & be responsible for overall campaign success

Analytics & Reporting

• Report sales data on a daily/weekly basis to management
• Analyse data to observe trends & patterns
• Suggest improvements to the management for processes/content/strategy/etc

Internal & External Relationships

• Internal: Product/Business Management team
• Internal: Operations team
• Internal: Marketing & communications team
• External: Agencies & vendors
• External: Roasters & brewers

Qualifications and Education Requirements

Graduate with min. 3 years overall in content & marketing and min. 1 years in a similar role

Experience with a D2C brand, hospitality brand, coffee startup, or premium consumer brand

Passion for coffee is a big plus! 😊

Preferred Skills

Strong Presentation & Communication skills. Strong interpersonal skills, ability to work in a team

Self-starter, Bias for Action, Project management, Hands-on execution, Excellent planning, Contingency planning.

Additional Notes

Previous experience working with hospitality brands, coffee shops preferred