Assistant Manager / Deputy Manager

Job Summary

This role is responsible for planning, executing, and optimizing digital marketing initiatives to drive student enrolment, strengthen brand visibility, and enhance the universitys online presence. It requires a balance of creativity, analytical skills, and project management, with a strong focus on lead generation, digital campaign performance, and multi-channel engagement. The position works closely with internal teams and external partners to support the university’s enrolment and branding goals.

Key Responsibilities

1. Campaign Management

• Plan, execute, and optimize digital marketing campaigns across platforms including SEO/SEM, social media (Meta, LinkedIn, YouTube, etc.), email marketing, and display advertising.
• Ensure alignment of campaigns with enrolment timelines, academic programs, and overall brand strategy.

2. Lead Generation & Conversion

• Develop and implement strategies to generate high-quality student inquiries and applications.
• Optimize conversion funnels, landing pages, and user journeys to improve application and enrolment rates.

3. Analytics & Reporting

• Monitor and evaluate campaign performance using analytics tools such as Google Analytics, CRM dashboards, and advertising platform insights.
• Track ROI, CPL, CAC, and other KPIs; prepare regular reports with data-driven insights and recommendations.

4. Content & Social Media Management

• Manage and update social media channels and website content to ensure accuracy, engagement, and brand consistency.
• Collaborate with creative and content teams to develop engaging posts, digital assets, and storytelling materials.

5. Budget Oversight

• Assist in planning and monitoring digital marketing budgets.
• Ensure efficient allocation of spends across campaigns and platforms to maximize returns.

6. Collaboration & Vendor Management

• Coordinate with admissions, branding, academic departments, and external agencies to ensure integrated and timely campaign execution.
• Manage relationships with digital marketing agencies, media partners, and freelancers as required.

7. Market Research & Insights

• Conduct research on industry trends, competitor strategies, audience behaviour, and emerging digital tools.
• Identify opportunities for new initiatives, pilot projects, and innovative outreach strategies.

Qualifications & Skills

Education

• Bachelor’s or Master’s degree in Marketing, Digital Media, Mass Communication, Business Administration, or a related field.
• Certifications such as Google Ads, SEO, or Meta Blueprint are an advantage.

Experience

• 3–5 years of experience in digital marketing with a proven track record in managing multi-channel campaigns.
• Experience in the education or ed-tech sector is highly preferred.

Technical Skills

• Strong knowledge of Google Ads, Meta Ads Manager, and SEO/SEM best practices.
• Proficiency in Google Analytics 4 (GA4) and other analytics tools.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Zoho, or Mailchimp.
• Basic design skills using Canva, Photoshop, or similar tools are an added advantage.

Soft Skills

• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creativity with attention to detail and user-centric thinking.