Assistant Manager - Customer Lifecycle Management (CLM)

About the Role

Customer Lifecycle & Growth Specialist

and retention

from first-time users to loyal advocates.

Youll own the customer funnel end-to-end: from identifying where potential drops off, to

designing lifecycle campaigns that re-engage, convert, and grow.

What Youll Do

• Drive Conversions:

  Analyze the full acquisition funnel from lead to activation to

repeat and identify key drop-offs across channels, journeys, and personas.

• Plug Journey Gaps:

  Map the current customer lifecycle and propose journey

enhancements to reduce friction and improve activation/conversion rates.

• Retention Campaigns:

  Design and run full-funnel lifecycle campaigns across email,

SMS, WhatsApp, RCS, web and app push notifications.

• Behavioral Segmentation:

  Use customer data to create hyper-targeted segments

based on usage, frequency, recency, order value, engagement history, etc.

• Journey Automation:

  Build and optimize automated journeys for onboarding,

conversion nudges, re-engagement, upsell, and churn win-back.

• Experiment Relentlessly:

  Plan and execute A/B tests across messaging, creatives,

time-of-send, CTAs, and channels to improve outcomes.

• Conversion Metrics Tracking:

  Monitor KPIs like CAC:LTV ratio, churn, funnel

conversion %, and user engagement metrics.

• Work Cross-Functionally:

  Collaborate closely with product, growth, tech, and sales

teams to align lifecycle communication with broader goals.

What You Bring

• 24 years of experience in lifecycle marketing, CRM, or growth-focused roles.• Strong command over multi-channel retention platforms (like MoEngage, CleverTap,

WebEngage, etc.).

• Experience improving conversion rates across acquisition journeys and lifecycle

stages.

• Deep understanding of customer funnels, cohort analysis, RFM modelling, and user

segmentation.

• A love for data: Your are comfortable in dashboards, not afraid of SQL, and have a

track record of being numbers-first.

• Working knowledge of A/B testing, behavioural psychology, and engagement best

practices.

• Bonus: Experience with tools like GA4, Mixpanel, Looker, or product analytics

suites.

What Youll Love About NimbusPost

• High-growth company at the centre of India’s eCommerce revolution.
• Ownership of one of the most business-critical functions–customer value growth.
• Culture of rapid experimentation and performance-first thinking.
• Work closely with a sharp and driven team across marketing, design, product, and

data.

If you believe every click is a story and every drop-off is an opportunity–let’s talk.